Feature-length articles in corporate magazines and trade publications must capture a reader's interest and zero in on the "story"—what makes the project or topic especially significant. Project information must be accurate and understandable to a broad audience, while the tone and scope of the article must convey the intended messages about the company or agency.

Wordsworth Communications writes feature articles for planning and engineering consulting firms and public agencies to showcase their people and projects and achieve strategic communications goals.

Typical tasks include:

• Coordinating closely with in-house marketing and communications staff.
• Conducting phone interviews with the project manager and other key contributors to gather information.
• Drafting the article according to publication guidelines.
• Assisting in selection of photos and graphics to support the article.
• Coordinating review, revision, and approvals by key staff prior to publication.

Wordsworth Communications produces engaging articles while limiting the time involvement of technical experts and in-house communications staff.